Think about it—when was the last time you saw a hungry person knocking on a museum door? Unless it's a museum dedicated to Victorian cuisine, the answer is likely never. Customers crave something that meets their needs, something others haven’t provided yet, or perhaps something that’s been offered but at a lower quality. These are your potential customers. At Elbadry Home Furniture, our planning team, fueled by countless cups of coffee, brainstorms with our marketing team, pondering questions like, "How does our customer think? Where is their mind leading them? Have they found what they’re looking for? If not, let’s create it for them."